What Is Voice Marketing and Why You Need to Use It

What is voice marketing?

  • Voice ads that are distributed via podcasts and voice-enabled home devices.
  • Sonic branding. This is a relatively new form of marketing that involves a company creating their own audio assets associated. Listeners are then getting used to them and the company can embed these assets into other mediums. Imagine you hear a well-known iPhone ringtone or Windows startup sound. You immediately know which company these sounds are related to.
  • Podcasts. As of 2021, 41% of Americans ages 12 or older have listened to a podcast in the past month, according to the Pew Research Center. It is clear that podcasts have become one of the most competitive spaces for digital media in the past three years.
  • Voice search optimization. This means that your site should provide quick answers to questions rather than storytelling. Why? Because when a user asks for voice assistance, they do not want to listen to an audiobook in return. Answers should be quick and to the point. Create your content while keeping in mind that only the ear can perceive it.

Things to consider before creating your voice marketing strategy

Podcasts

Voice search marketing

  1. A person asks their voice assistant a simple query. It’s usually longer than the same query would be in text. For instance, “Ok Google, score for Longview vs. Waco midway.”
  2. Google then typically takes the first search result and reads it with its remarkable Google Assistant voice.
  3. Next, if there’s an upcoming game between these two teams, Google can offer to order tickets on the league website. You can either accept or reject the offer.

How is synthetic speech changing the voice marketing game?

  1. It’s inexpensive. Plus, you can now license these types of voices on our newly launched voice marketplace.
  2. You will never depend on specific people to voice your media campaigns. You don’t have to adjust to someone’s schedule or put up with individual demands.
  3. A synthetic voice can stay with your brand for decades, which will play a key role in its widespread recognition.
  4. You can easily localize your synthetic voice to dozens of other languages. The AI technology underlying speech synthesis does not care what language the text is spoken in. Therefore, while your potential David Beckham speaks English today, tomorrow he can speak Mandarin without an accent. Moreover, this voice matches the characteristics of the voices of native speakers, no matter what language it is speaking.

Where to start with your voice marketing assets?

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